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In comparison, most retail apps present anywhere between four and 12 products on a single screen for the user to choose, which could make it harder for individual products to stand out.
“When you walk through a clothes shop, you quickly flick through each item on the rack and decide what you like or dislike.
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There’s no guarantee you’ll have a good dating experience on Tinder, but there’s a chance you’ll find a good match on e-commerce apps that share the same interface. For instance, you can swipe to buy a pair of Jimmy Choos on Stylect, shop your style type on Blynk or make a restaurant reservation on Nibbly, to name a few.
The simple swipe-yes-or-no design has been widely adopted by mobile apps that offer everything from fashion discovery to grocery shopping.
Sometimes the best way to take your ecommerce store to the next level is by gaining a deep understanding of how your competitors operate.
If you don't know what your competitors are doing, it's difficult to make intelligent decisions that will keep your current customers, and entice new ones.Make sure you're browsing incognito and you're in the appropriate regional zone (if you want US search results and you're outside the US add &gl=us to the end of the search URL). You should also type "related:URL.com" in the Google search field to get a list of companies that are similar to yours.Now that you know who you're up against, start browsing through your competitor’s online stores.It turns out shopping for a new blouse has a lot in common with browsing for a mate.More than a “hot or not” game Beth Wond, managing director for Bijou Commerce, intuitively understood the link and began developing a “Tinder for e-commerce” interface for fashion retailers last year.Their role is to be opinion leaders and have influence over the early majority.